DIY vs. DWY vs. DFY: Which LinkedSDR Service Is Right for You?
How to Make the Right Call
Whether you're a solo founder testing LinkedIn outreach, a sales leader scaling pipeline generation, or an agency managing campaigns for clients, you face the same decision: how much support do you actually need?
Most people waste 3-6 months—and thousands in budget—learning LinkedIn infrastructure the hard way simply because they chose the wrong service model for their capability level and bandwidth.
This guide breaks down LinkedSDR's three service models—DIY (80% of clients), DWY (15%), and DFY (5%)—so you can pick the right fit for where you are today.
The Three Service Models
DIY (Do It Yourself) — 80% of Clients
What You Get: We match you with the right LinkedIn rep and provide complete infrastructure (GoLogin, proxies, anti-detection setup).
What You Do: Campaign strategy, daily execution, optimization, monitoring, and troubleshooting.
Who This Fits: Anyone with LinkedIn expertise and dedicated time to manage campaigns hands-on.
Pricing: $175/month per rep (volume discounts available)
DWY (Done With You) — 15% of Clients
What You Get: Infrastructure + tools (Sales Navigator, HeyReach) + profile optimization + 1 campaign setup/month + message templates + monthly reporting.
What You Do: Build target lists, manage replies, run campaigns daily, do A/B testing, handle appointments.
Who This Fits: Those who can execute but need the infrastructure setup, tools, and frameworks handled.
Pricing: $497/month per rep (minimum 5 reps)
DFY (Done For You) — 5% of Clients
What You Get: Full-service execution including strategy development, campaign management, optimization, and reporting.
What You Do: Approve strategy, provide input on ideal customer profiles, and review performance reports.
Who This Fits: Organizations testing LinkedIn as a channel or leaders who need proven results without building internal capability first.
Pricing Details
DIY Volume Discounts
As you scale reps, per-rep costs decrease:
- 1-4 reps: $165/month each
- 5-9 reps: $150/month each
- 10-24 reps: $135/month each
- 25-49 reps: $125/month each
- 50+ reps: $115/month each
Starting Costs (5 Reps)
Decision Framework: Which Service Fits You?
Choose DIY If You:
Have LinkedIn expertise — Understand outreach strategy, messaging frameworks, and automation tools
Have dedicated bandwidth — You or a team member can commit 10-15 hours weekly
Want complete control — Need autonomy over strategy and daily execution
Want maximum value — Need the most cost-effective solution per rep
Real-World Examples:
- Solo founders running their own outbound with proven playbooks
- Sales leaders with SDRs who can dedicate time to LinkedIn management
- Agencies scaling volume with existing LinkedIn expertise
- GTM teams looking for infrastructure only
Choose DWY If You:
Have execution bandwidth — Can manage daily campaigns, replies, and appointments
Lack setup expertise — Don't want to spend weeks learning technical infrastructure
Need tools included — Want Sales Navigator and automation tools set up for you
Want frameworks — Need message templates and campaign structure to adapt
Real-World Examples:
- Solo founders who can handle outreach but want technical setup handled
- Sales leaders who need infrastructure operational for their SDRs
- Small teams where one person executes but shouldn't manage infrastructure
Choose DFY If You:
Are new to LinkedIn outreach — This is uncharted territory
Have limited bandwidth — Time is better spent closing deals, not managing campaigns
Are testing the channel — Want proven results before committing to internal build
Need speed — Results in 30 days, not 90
Real-World Examples:
- Founders testing LinkedIn before hiring dedicated SDRs
- Sales leaders who need proof-of-concept before building teams
- Companies entering new markets without local LinkedIn expertise
Making the Right Choice
The question isn't "which is cheapest?" It's "which delivers ROI fastest given my current capability and bandwidth?"
Ask yourself:
- Have you successfully run outbound campaigns that generated pipeline?
- Can you or someone on your team commit 10-15 hours weekly?
- Do you need results in 30 days or can you invest 90 days learning?
- Can you afford 3 months of underperformance while learning?
Common Patterns:
- Solo founders/solopreneurs: Usually thrive with DIY—cost savings fund other growth initiatives
- Sales leaders with SDRs: Almost always choose DIY—teams handle execution with minimal training
- Agencies: Default to DIY for maximum margin and control
- Companies testing LinkedIn: Start with DFY for fast proof-of-concept, then transition to DIY
The right service matches where you are today—not where you hope to be. When in doubt, start with DIY and upgrade if needed.
FAQ
What's included in infrastructure across all services?
All services include: real LinkedIn reps (1+ years, 500+ connections), GoLogin access, dedicated proxies, anti-detection setup, 48-hour replacement guarantees, and email support. The only difference is who does the execution work.
As a solo founder, do I need DIY or DWY?
Most solo founders do great with DIY. The setup takes 2-3 hours initially, then 10-15 hours weekly. Compare that to DWY's extra $322/month per rep ($1,610/month for 5 reps). Unless you truly can't spare the time, DIY is the smarter choice economically.
What support do I get with DIY?
All DIY clients get email support, comprehensive setup documentation, tutorial videos, and knowledge base access. Most clients find this is more than enough to get up and running successfully.
What exactly does DWY do vs. what do I still do?
DWY handles: Profile optimization, tool setup (Sales Navigator + HeyReach), 1 campaign setup/month, message templates, monthly reports.
You handle: Building target lists, managing daily execution, replying to prospects, A/B testing, booking appointments.
How much LinkedIn expertise do I need for DIY?
You should be comfortable with: basic targeting strategy, writing outreach messages, and using software tools. If you can manage email campaigns or CRM systems, you can handle DIY. The learning curve is 2-3 weeks, and you'll save $322/month per rep compared to DWY.