This case study explores how they leveraged LinkedSDR to validate their market entry strategy, build a quality talent pipeline, and expand their reach into other regions.

The Company’s Journey

The SaaS company had already empowered over 5,000 restaurants globally through its innovative solutions.

Their mission was simple: use online strategies to drive offline success for restaurants, helping them engage customers, manage operations, and grow their brand. The Australian market was their next frontier, and they knew they needed a smart, cost-effective strategy to make an impact.

"The formula is straightforward: Scale through volume, amplify through leverage, and the returns will follow," the founder explains. "In a market as dynamic as this, the key is to test fast, iterate faster, and minimize risk at every step. That's how you stay ahead of the game."

With this mindset, they aimed to break into Australia’s restaurant scene without immediately setting up a physical presence. They needed to identify the right prospects, engage them effectively, and extract valuable market insights, all while keeping risks low.

The Challenge:

Entering a new market like Australia without local staff was a significant challenge. The company had to test the waters to determine market receptivity among restaurant owners, marketing managers, and operations managers. Their previous reliance on traditional marketing and referrals wasn't suited for the competitive and diverse restaurant landscape in Australia. They needed to cast a wide net but also target the right prospects.

"Building an initial pipeline of quality leads was the biggest hurdle," the founder reflects. "We needed a method to scale our outreach systematically, ensuring our efforts would yield meaningful insights and tangible results without the traditional overheads."

Why LinkedSDR?

The founder knew the founder of LinkedSDR personally, had a chat, and then—boom—the solution became clear. Intrigued by the possibilities, they quickly realized that LinkedSDR's approach aligned perfectly with their strategy for entering the Australian market.

“LinkedSDR offered us the leverage to learn fast and pivot quickly. Their system allowed us to reach out to the right people at scale, without the need for an immediate on-ground team,” the founder shared. "They provided us with real profiles and expertise, which reduced the risk while maximizing our learning curve."

LinkedSDR's real, rented LinkedIn profiles and targeted outreach strategies gave them the flexibility to test the market effectively, engaging restaurant owners, marketing managers, operations managers, and even cafes.

The Solution:

The company started with 5 LinkedSDR profiles, each tailored to reach different segments within the Australian restaurant industry. LinkedSDR worked with them to develop an outreach strategy that emphasized the company's value proposition: using online solutions to drive offline success for restaurants.

• Testing the Waters: In the first month, LinkedSDR deployed the profiles to engage with restaurant decision-makers. They tested various messaging approaches, emphasizing how the company’s platform could help restaurants understand customer data and grow their brand.
• Rapid Iteration: With LinkedSDR’s support, they quickly learned which messaging resonated best and adjusted their approach accordingly. This agility allowed them to focus on the most receptive segments of the market and refine their outreach tactics.
• Scaling Up: As they started seeing positive responses, the company expanded their use of LinkedSDR to include additional profiles. At the same time, they optimized their landing pages and SEO strategy, creating an inbound funnel that worked in tandem with their outbound efforts.

"Direct responses to our LinkedIn messages weren't always guaranteed, but here's the fascinating part: our website traffic surged, and we noticed more interactions with inside sales team," the founder observed. "The outbound efforts acted as a catalyst for our inbound engine, creating an echo effect that amplified our brand presence and boosted conversion opportunities. It's a classic case of how strategic volume creates visibility, which then drives engagement."

The Implementation:

• Month 1: Using 5 LinkedSDR profiles, the company reached out to hundreds of restaurant and café owners, marketing managers, and operations managers in Australia. They secured initial conversations with key players in the market, validating their product fit and refining their messaging for maximum impact.
• Months 2-3: Based on the initial success and insights gathered, they doubled their outreach efforts. LinkedSDR helped them adapt their strategies, targeting both larger restaurant chains and smaller, independent cafes, ensuring that their messaging resonated across different segments.
• Current Status: The company now utilizes LinkedSDR not just for customer acquisition in Australia but also to build a talent pipeline in Malaysia and Taiwan. Recruiting the right talent in these markets had been a long-standing challenge, but LinkedSDR enabled them to address this issue head-on by providing access to quality passive candidates.

"Recruiting the right talent has always been a long-standing issue for us. We needed a solution that not only filled the gaps but also allowed us to build a sustainable, high-quality pipeline," the founder shared.

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The Results:

With LinkedSDR's partnership, the company achieved substantial growth and market penetration:

• Market Validation: Using LinkedSDR’s outreach capabilities, they quickly identified and engaged with their ideal customer profiles in Australia, gaining invaluable market insights. This allowed them to fine-tune their offerings and position themselves as a valuable partner to the restaurant industry.
• Outreach Volume: The company was able to send over 3,500 targeted invitations monthly, creating a robust pipeline of prospects. This high level of targeted outreach was key to their rapid market penetration and ongoing engagement.
• Boost in Inbound Activity: The outbound LinkedIn efforts led to a surge in website visits and inside sales activities. Prospects who were initially hesitant to respond on LinkedIn visited the website to learn more, indicating the synergy between the company’s outbound and inbound marketing strategies.
• Talent Pipeline: In addition to customer acquisition, LinkedSDR helped the company recruit top talent in markets like Malaysia and Taiwan.

“The biggest upside was meeting quality passive candidates upfront,” the founder remarked. “With the top-of-funnel issue managed, everything downstream in the recruitment process became far easier. This was a pain point we had been struggling with for years.”

“LinkedSDR turned what used to be a guessing game into a data-driven process," the founder concluded. "By leveraging their system, we gained the insights and traction we needed to grow, and it transformed both our customer and talent pipelines.”

The Takeaway:

LinkedSDR provided a scalable, risk-managed solution that enabled the company to test the Australian market quickly, refine their outreach strategy, and build a steady customer and talent pipeline. The synergy created between outbound efforts on LinkedIn and inbound website engagement helped them grow their presence and credibility in a new market.

“LinkedSDR’s approach was not just about sending messages; it was about building relationships and creating an echo effect that drove real business outcomes,” the founder said.

Are you looking to test new markets or build a talent pipeline with a high-impact, low-risk strategy? Contact LinkedSDR today to start scaling your outreach.

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